Insights

Product, sharp and commercial.

Grounded, commercially sharp writing for product leaders, founders and C-suite teams — on product strategy, AI-native operating models, defensibility and the craft of leading product. No jargon. No hype.

18 June 2026

Busy, Articulate, and Commercially Irrelevant

The product skills that won the last decade are now actively working against your revenue.

Product Strategy Revenue
15 June 2026

The (AI) Gardener Also Builds the Beds

Tend the people, engineer the flow: reconciling AI as ecology and AI as operating system

AI Product Operating Model
13 June 2026

What an AI-native product OS actually looks like

Seven layers of an AI-native product OS (and where most teams stop at layer one)

AI Product OS
5 June 2026

AI adoption is not a rollout

It behaves like an ecology. I worked that out from a book I found in a charity shop about 10 years ago. The part the book gets wrong is the part that matters most for anyone leading it.

AI Adoption
10 March 2026

Product OS: Part 2 — What Makes a Compelling Product Vision?

Most product visions are either too vague to guide decisions or too inflated to survive first contact with reality. No matter how aspirational. Here’s how to build one that actually works.

Product OS Product Vision
15 February 2026

How My Thinking on Product Leadership Has Evolved (2019 → 2026)

Seven years on, does product leadership look different in the mirror?

Product Leadership
4 December 2025

The Product OS: How To Build Product Organisations That Actually Work

A practical take on how I design and run product organisations — and why most companies don’t have a true Product OS at all.

Product OS Product Leadership
1 December 2025

Product Leader Micro-Interview: Jonathan Hyde - Director of Product Management

Product leadership, by the people who live it, not just talk about it.

Interviews Product Leadership
28 November 2025

The Motte-and-Bailey Problem in Product: Why Your Real Defences Don’t Match Your Story

A practical look at why your market positioning often outpaces your product’s real defences — and how to bring them back into alignment.

Positioning Product Strategy
24 November 2025

Product Leader Micro-Interview: Sam Moore - Director of Product Management

Product leadership, by the people who live it, not just talk about it.

Interviews Product Leadership
19 November 2025

Moats in the Age of AI: Why Your Real Advantage Isn’t Your Model, It’s Your Ability to Learn

A practical guide to building defensibility in an AI-first world

AI Defensibility