MAKE BETTER PRODUCT DECISIONS
A fractional Chief Product Officer for growth-stage B2B SaaS. I help teams go AI-native. I build the product operating system that turns market signal into revenue in 90–180 days. Not AI features bolted onto an unchanged org.
CURRENT AND PREVIOUS CUSTOMERS
HOW WE HELP
Strategic product leadership tailored to your stage of growth.
What's included:
- Bi-weekly strategic calls (2 hours)
- Product strategy and roadmap review
- Stakeholder alignment support
- Async guidance via Slack/email
- Quarterly product planning workshops
When to choose:
- Building your first product
- Need validation of strategy
- Defining MVP & GTM approach
What's included:
- Weekly strategic planning / team syncs
- Product team leadership and coaching
- Discovery facilitation & research design
- Roadmap planning and OKR setting
- Sprint planning participation
- Stakeholder management
- Data-driven decision frameworks
When to choose:
- Scaling from 1-2 products to portfolio
- Need to mentor your PMs
- Establishing product ops & metrics
What's included:
- Embedded executive leadership
- Board-level strategy and reporting
- Product organization design & hiring
- Cross-functional leadership
- Business model & monetization strategy
- Governance frameworks
- Investor relations & storytelling
When to choose:
- Need C-suite product leadership
- Raising Series A/B
- Complex portfolio transformation
THE METHOD
Diagnostic Signals
Product performance diagnostic.
- ARR growing inefficiently
- NRR is flat
- Roadmap busy, not strategic
- Dashboards lack coherence
Most of the time, product is the constraint. That’s where we step in.
Strategic Reset
Clear product thesis. Commercial linkage.
- Revenue-led product vision
- ICP & positioning reset
- Portfolio simplification
- Board-ready strategy
Focus compounds.
Execution Rewire
Operating model transformation.
- Decision rights clarified
- Roadmap rebuilt for impact
- Discovery discipline
- Innovation rebalanced
Shipping becomes deliberate.
Revenue Unlock
Lifting ARR and NRR.
- Cross-sell by design
- Pricing optimisation
- AI monetisation
- Activation & attach metrics
Product as a growth engine.
AI-Native
Most companies bolt AI on. The best build it in.
Most product leaders use AI. Mike builds the operating layer an organisation runs on, ships AI-native products into market, and gets the capability adopted, so it sticks after he leaves the room.
Specialised Engagement Models
Fixed Outcome Projects
Complete vision & roadmap (4-12 weeks)
Validation & solution design
Audit & recommendations
Positioning & launch roadmap
Equity Advisory
For startups where strategic product guidance is transformational but budget is constrained.
0.25-1% equity + £500-1,500/mo retainer
Includes 4-8 hours monthly of strategic counsel.
Discuss Equity ModelImpact, not theatre.
We optimise around commercial outcomes. Not feature count.
Short reads and insight on Product
View all insights →Busy, Articulate, and Commercially Irrelevant
The product skills that won the last decade are now actively working against your revenue.
The (AI) Gardener Also Builds the Beds
Tend the people, engineer the flow: reconciling AI as ecology and AI as operating system
What an AI-native product OS actually looks like
Seven layers of an AI-native product OS (and where most teams stop at layer one)
Frequently Asked Questions
Common questions about Fractional Chief Product Officer (CPO) services.
What is a Fractional Chief Product Officer (CPO)?
A Fractional Chief Product Officer (CPO) is an experienced senior product leader who works with your company part-time or on a fixed-term basis, giving you access to C-suite product thinking without the cost or commitment of a full-time hire. They own product strategy, align roadmap to revenue, and drive execution, typically at a fraction of the £200k+ annual cost of a permanent Chief Product Officer.
When should a B2B SaaS company hire a Fractional Chief Product Officer?
You likely need a Fractional Chief Product Officer (CPO) when: your ARR is growing inefficiently; your NRR is flat or declining; your roadmap is busy but not strategic; you're a CEO without a product background leading a product team; or you need board-ready product strategy quickly. Most impactful at post-Series A/B stage or in PE-backed portfolio companies undergoing a reset.
What is the difference between a Fractional CPO and an Interim CPO?
An Interim Chief Product Officer (CPO) fills a vacant role on a full-time, temporary basis, usually between permanent hires. A Fractional Chief Product Officer works part-time, making them significantly more cost-efficient. Fractional Chief Product Officers are better suited to companies that need ongoing strategic product leadership but cannot justify a full-time executive hire.
How much does a Fractional Chief Product Officer cost in the UK?
Fractional Chief Product Officer (CPO) rates in the UK typically range from £3,000 to £15,000+ per month depending on engagement depth. Product Leaders Advisory offers three tiers: Advisory Chief Product Officer from £3,000/month, Embedded Chief Product Officer from £6,000–£9,000/month, and Executive Chief Product Officer from £15,000+/month. Fixed-outcome projects start from £5,000.
What is the difference between an Advisory CPO and an Embedded CPO?
An Advisory Chief Product Officer (CPO) provides strategic counsel focused on product direction, roadmap reviews, and stakeholder alignment, typically bi-weekly. An Embedded Chief Product Officer is more operationally involved: leading discovery, coaching the product team, setting OKRs, and participating in sprint planning on a weekly basis.
How long does a product reset take?
Product Leaders Advisory typically realigns strategy, execution and revenue in 90–180 days. The four-stage method (Diagnostic Signals, Strategic Reset, Execution Rewire and Revenue Unlock) is designed to create measurable commercial impact within that window, including ARR acceleration, ACV uplift, and NRR improvement.
Does Product Leaders work with companies outside the UK?
Yes. While based in the UK, Product Leaders Advisory serves B2B SaaS companies across Europe and globally. Current and previous clients span the UK, EU, and the United States. Engagements are typically conducted remotely with periodic in-person sessions where needed.
Can a Fractional CPO help us become AI-native?
Yes. Being AI-native means building AI into two layers: how your team works and what your product does. A Fractional Chief Product Officer with AI-native experience drives real AI adoption across the team and shapes AI and agentic capability into the core product, rather than bolting features on. It spans both ways of working and the product itself.
What clients say
“Mike brings an unusual level of clarity at speed. In a very short time, he helped us see where the real constraints were in our go-to-market product strategy, sharpened the product narrative, and refined our positioning. I genuinely think he can do more in eight hours than most can do in forty.”
Lou, MD at New Entity HCM