MAKE BETTER PRODUCT DECISIONS

Product Leaders is a high-impact product reset team for growth-stage B2B software companies.
We realign strategy, execution and revenue in 90–180 days.

For PE-backed SaaS For post-Series A/B scaleups For portfolio platforms in reset mode
Mike Doherty - Product Leaders Advisory

CURRENT AND PREVIOUS CUSTOMERS

RemoteStar
Remote tech talent platform • Fractional CPO
Sybilion
Industrial planning software • Fractional CPO
New Entity
HCM implementation platform • Fractional CPO
Tiny Docs
Paediatric edtech (US) • Product Advisor
Aptem
Workforce training SaaS • Product coaching
Grant Tree
R&D funding consultancy • Fractional CPO

HOW WE HELP

Strategic product leadership tailored to your stage of growth.

Starter Package
Advisory CPO
£3,000/month
Best fit for: Founder/CEO (non-product background) or early-stage tech founders

What's included:

  • Bi-weekly strategic calls (2 hours)
  • Product strategy and roadmap review
  • Stakeholder alignment support
  • Async guidance via Slack/email
  • Quarterly product planning workshops

When to choose:

  • Building your first product
  • Need validation of strategy
  • Defining MVP & GTM approach
Recommended
Growth Package
Embedded CPO
£6,000 - £9,000/month
Best fit for: CEO with product team; Head of Engineering needing product leadership

What's included:

  • Weekly strategic planning / team syncs
  • Product team leadership and coaching
  • Discovery facilitation & research design
  • Roadmap planning and OKR setting
  • Sprint planning participation
  • Stakeholder management
  • Data-driven decision frameworks

When to choose:

  • Scaling from 1-2 products to portfolio
  • Need to mentor your PMs
  • Establishing product ops & metrics
Scale Package
Executive CPO
£15,000+/month
Best fit for: CEO/Board level; transformation scenarios

What's included:

  • Embedded executive leadership
  • Board-level strategy and reporting
  • Product organization design & hiring
  • Cross-functional leadership
  • Business model & monetization strategy
  • Governance frameworks
  • Investor relations & storytelling

When to choose:

  • Need C-suite product leadership
  • Raising Series A/B
  • Complex portfolio transformation

THE METHOD

01

Diagnostic Signals

Product performance diagnostic.

  • ARR growing inefficiently
  • NRR is flat
  • Roadmap busy, not strategic
  • Dashboards lack coherence

Most of the time, product is the constraint. That’s where we step in.

02

Strategic Reset

Clear product thesis. Commercial linkage.

  • Revenue-led product vision
  • ICP & positioning reset
  • Portfolio simplification
  • Board-ready strategy

Focus creates leverage.

03

Execution Rewire

Operating model transformation.

  • Decision rights clarified
  • Roadmap rebuilt for impact
  • Discovery discipline
  • Innovation rebalanced

Shipping becomes deliberate.

04

Revenue Unlock

Lifting ARR and NRR.

  • Cross-sell by design
  • Pricing optimisation
  • AI monetisation
  • Activation & attach metrics

Product as a growth engine.

Impact, not theatre.

40%+ YoY ARR acceleration
100%+ ACV uplift
NRR Flat to expansion transition
80% Maintenance → roadmap shift
12+ Product lines launched

We optimise around leverage. Not feature count.

Short reads and insight on Product

Short Read
Moats in the Age of AI

Moats in the Age of AI: Why Your Real Advantage Isn’t Your Model, It’s Your Ability to Learn.

A practical guide to building defensibility in an AI-first world.

Tips
Developer Productivity

Insight Partners interview on removing ambiguity, managing tech debt, and creating clarity for engineering teams.

Practical strategies for product leaders to boost engineering velocity and quality.

Deeper Read
The Product OS

The Product OS: How to build product organisations.

A practical take on how we design and run product organisations — and why most companies don’t have a true Product OS at all.

Frequently Asked Questions

Common questions about Fractional Chief Product Officer (CPO) services.

“Mike brings an unusual level of clarity at speed. In a very short time, he helped us see where the real constraints were in our go-to-market product strategy, sharpened the product narrative, and refined our positioning. I genuinely think he can do more in eight hours than most can do in forty."

— Lou, MD at New Entity HCM

No pitch. No obligation.
Just a free conversation about your product challenge.